July 26, 2017


Shell, in July 2017, introduced a recycled plastic bottle. It’s a bottle designed with a simple purpose, it has to be handled with just one hand while driving. You can store water or other cold drinks inside, and of course re-use it. The marketing and communication from Edelman in Amsterdam, had the idea of a very simple/design like image to advertise this product. They also needed to be summery, fresh and bright feel images. The production of this job was in the hands of the great Dario van Houwelingen from dvhcreativestudios