In July 2017, Shell introduced a reusable plastic water bottle made from recycled plastic. The bottle was designed to be handled with just one hand while driving. The brief was to shoot very simple, summery and fresh design-like images to advertise this product.
Agency: Edelman Amsterdam
Creative director: Martijn Nieuwenhuis
Art director: Merijn Klerx
Styling: Nathalie Veen
Hair&MakeUp: Georgina Hoppen
Production: Dario van Howelingen
Photography: Michele Secchi